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NEW BOOK
ANNOUNCEMENT
TCC Publishing, Inc.
PREPUBLICATION
ANNOUNCEMENT!
Learn how to lead academic units to
improved success!
Leading Academic Units
A Guide to Performance Improvement
for Department Chairs, Deans, Academic Vice Presidents and Those Who
Aspire to Be
Professor
William Swart, Ph.D.
Department of
Marketing and Supply Chain Management
College of
Business
East Carolina
University
Greenville, NC
27858
Theory based,
practice proven strategies for competitive success in the academic
marketplace of the twenty-first century!
Higher
education has entered an unprecedented era of competition fostered
by the advent of new technologies exploited by educational
entrepreneurs both in and outside traditional institutions. For the
first time, academic institutions must resort to competing for
students and dollars with a full array of strategies that include
cost-based competition, customer service based competition, and
competition based on educational product differentiation. Leading
Educational Units: A Guide to Performance Improvement for Department
Chairs, Deans, Academic Vice Presidents and Those Who Aspire to Be
discusses a step by step, practical, and integrated approach to
continuously improving your unit’s performance and achieve success
in this environment.
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Leading
Academic Units
will enable you to:
·
Visualize the
academic unit as a feed-back control system
·
Apply SWOT
analyses to develop performance improvement strategies
·
Use Needs
Assessment and Analysis to develop improvement needs
·
Organize and
lead performance improvement projects
·
Translate the
improvement vision into objective, measurable outcomes
·
Achieve desired
outcomes and reward performance
·
Allocate and
rightsize resources
·
Augment
available resources by improving effectiveness
·
Build
and maintain a receptive environment for change |
Leading
Academic Units
is an ideal
resource for educators, students, educational entrepreneurs, program
directors, department chairs, deans and their assistant and
associate deans, academic vice presidents and university
administrators in general interested in sustainable performance
improvement in the new millennium.
For a complete
table of contents, click here.
Available:
Summer 2006
Price:
$55.00 ISBN
0-9770099-2-9 (includes shipping and handling)
Pages:
175 (est.)
Categories:
Educational Leadership, Management, Performance Improvement,
Decision Making, Higher Education Administration
ORDER NOW!
AVAILABLE EXCLUSIVELY
ONLINE
Ordering Information: You may order this book
online by clicking on the link below. We can take Visa,
MasterCard, and American Express. All books will be sent U.S. Postal
Priority Mail. Note that there is no guarantee of a 2-Day or 3-Day
delivery via this method. Most shipments to the East coast will
likely be 3 days with West coast shipments 5 days. Orders will be
placed via a secure online web page.
If you do not wish to order Online using a credit
card, you must email us to work out an alternate method of payment.
NOTE TO DREXEL UNIVERSITY
CUSTOMERS
The projected publication date of
the text is late June/early July 2006. Summer quarter students who
purchase the book will be given password protected access to the
text chapters in PDF format if the text is not available by the
beginning of class. Hard copies will be mailed as soon as available.
Make sure to enter your EMail address into the order form so that we
can send you the links to download the pdf files as necessary.
For help with ordering or to inquire about an
order, please email Bill@wescg.com.
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